Digital Training

Nailing Instagram – 1 Day

What’s it all about?

Instagram is quickly becoming the fastest growing social media platform, With more than 1 billion active monthly users. It’s no longer just pretty pictures of food and beach holidays, that’s for sure.

This one day course will see you become Insta-confident in the way the platform works, how users engage with it, and how to make it work for your business.

This is a BYO laptop, hands-on workshop where you will need to have your mobile phone out, your creative brain on and your imagination running.


1 Day


$650 including GST


Dates being confirmed


Valentina Borbone & Nicole Meehan


Establish Basic Functions

  • Understand the Instagram algorithm
  • Creating purpose for your profile
  • Establish your goals
  • Capture your starting point
  • Write a cracking bio
  • Instagram etiquette.

Audiences and Followers

  • Defining your Instagram audience
  • Increase your engagement
  • Grow your followers
  • Understand and research hashtags that work.

Content for your Feed

  • Learn how to write engaging content
  • Design the perfect Insta feed
  • Brainstorming ideas and creating your content ‘grid’
  • Generating an Insta calendar
  • Insta Stories – what are they, how do we create them and why should I do them?
  • Insta Highlights – what, how, when and why!

Processes and Tools

  • Tools of the trade to make your Insta life a little easier and a lot more fun
  • Understanding and using your Instagram analytics
  • Optimising time of day and day of week to post
  • Sharing our resources and secrets to great Insta updates.


Your new sense of confidence with Instagram will have you sharing tips with friends like a pro.

Armed with a practical plan, you’ll be able to execute all of your new learnings, and supported after the course with your new community.

You’ll learn to:

  • Visually plan your content
  • Create effective and appropriate content using great tools
  • Research hashtags that help you find new audiences
  • Encourage engagement with your audience
  • Plan your profile using a calendar to keep you on track, with purpose and with results.


  • You’ve been using Instagram but aren’t that confident, haven’t got much of a plan and post when you remember.
  • You want to understand the in’s and out’s.
  • You’re audience is on Instagram and you want to engage and convert them
  • You don’t understand why your competitors are doing so well and you aren’t getting the engagement or visual appeal.


  • Morning tea, lunch and afternoon tea
  • All training materials for your reference
  • Planning templates.


This course requires a minimum number of 6 attendees. If the course bookings don’t reach the minimum number the course will be cancelled no later than 7 days before it’s due to start.